... if you're Shell Oil and you decide to let the public vote on their favorite ads for your new Arctic-friendly campaign, don't let them pick the slogans as well. Or at least monitor what's going on: http://arcticready.com/social/gallery

Hilarity ensues. Catch it before Shell does. I've written ten or so already myself.

Oh, Jayzuss. It's lovely to see a Fortune 100 company make such boneheaded marketing mistakes.

Kind of like the madness that is the death spiral of Netflix, which reminds me of the madness that was the death spiral of WordPerfect, which reminds me of the madness that was the death spiral of Studebaker, which reminds me of the madness that was the death spiral of Sapolio...

Bad enough when small companies make dumb moves. Train-wreck awful when a company that knows better, or whose agency should know better, does it.

Damn, it's a hoax: http://www.tumblr.com/tagged/hoax

I think it goes on the Big Wall of Legendary Shens, though. It was a huge success for the right reasons.